Ho Chi Minh City-based artist CHƠN has released a powerful new single titled “Personas”, blending the raw energy of 90s Alternative Rock with the rhythmic punch of hip-hop. Known for their genre mixing, CHƠN once again proves that vulnerability and defiance can coexist in harmony.
Released in celebration of Pride Month, “Personas” is both a personal anthem and a fearless declaration. The track speaks to anyone who has felt trapped by societal expectations or boxed in by labels, urging listeners to cast aside those imposed roles and embrace their true selves without apology.
“Be myself – Be yourself – Don’t dissolve – Take control!”
This single also marks a new chapter in CHƠN’s artistic journey. For the first time, they stepped into the role of co-producer, working alongside Ben, Luan Vo Thanh, and Thi Hoàng to bring the track’s vision to life. Visual direction was led by Thiên Du (Cáo), CHƠN’s longtime friend and collaborator, who created the artwork and lyric video.
With roots in Folk, Alternative, and Electronic, CHƠN has always been driven by the mantra “writing music for the sake of writing music.” “Personas” continues this tradition with a defiant, heartfelt roar—bold, unfiltered, and entirely CHƠN.
